Data for Marketing Professionals
Does your marketing team derive insights from quantitative and qualitative data? Do they know the difference between confidence and accuracy in data analysis? Can they spot common errors and tricks for hiding data in a chart or graph?
Marketing teams that are fluent in data have the skills to drive growth, not just report results.
Data for Operations
Is your operations team leveraging data to make predictions? Are forecasts done programmatically with high accuracy or are they spit out from a series of spreadsheets and mysterious formulas? Is demand and raw materials planning done with data or SWAG’d based on “experience”?
From highly accurate demand models to consistent forecasting, data helps operations teams identify efficiencies and reduce costs.
Data for Finance
Finance teams are known for working with spreadsheets and numbers. They’re also known for being overwhelmed and reactionary. Leveraging data allows finance teams to intelligently automate business processes and unlock savings.
Comfort with data analysis among finance team members creates opportunities for efficiencies and experiments aimed at improving business outcomes.
About us
Learn how to get the most out of your data investment
If the promise of Big Data has left you feeling confused, you’re not alone. Tools to collect, store, and secure data are offered and promoted by 1000’s of companies, but what do you do with all that data? It’s estimated that between
60% and 80% of all data goes unused. Further, 76% of key business decision makers report that they are not confident in their ability to use data.
Teaching your teams to be fluent with data is the first step in leveraging investments in data collection, storage, and security. We can help you develop the data literacy, data leadership, and data strategy needed to become a data-driven
organization.
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